The gist:
These promos were used primarily on social platforms.
Short attentions spans demand a reason to stay engaged.
Snapchat
A Gen-Z Paradise
The gist:
The goal of Snapchat High Engagement Stories is to entice the viewer to physically engage with their screen.
Below, you'll find two examples of how we accomplished just that.
"Tap To Save Gotham" utilizes Quick Time Events to prompt the user to act as quickly as the caped crusader.
"Channel Surf, Broh" turns the smart phone into a remote, shifting between classic moments and custom made spots.
Tap To Save Gotham
Utilizing Quick Time Events, the user is prompted to react as quickly and efficiently as the caped crusader himself.
Spanning multiple decades, completing this task will allow the user to become “The Batman.”
Channel Surf, Broh
With this execution, the smart phone becomes a remote as we travel across a combination of classic moments and custom edited pieces in the Rick & Morty verse.
Try to guess what is original material VS. from my strange brain.
Campaigns
Campaigns:
Channeling the energy of these communities was no small task, but these communities deserved the megaphone. I managed each of these projects from beginning to end, orchestrating their narratives and nurturing their aesthetics.
Black History Month
2022
Pride Month Campaign
2022
Special Projects
Projects to get your creative juices flowing
Cartoon Network:
30th Anniversary
Click on the thumbnail. Zone out to some animation.
— PROJECT NAME
Cartoon Network: Animated Through the Years
— Goal
Create a half-hour, custom experience celebrating Cartoon Network's 30th Anniversary.
— Platform
HBO Max App,
To celebrate Cartoon Network’s 30th Anniversary, we created this special custom video that draws upon the entire history of the network.
Pulling from dozens of shows and sourcing the finest moments, we created a unique experience of both classic moments and originally edited pieces.
Weathering With You:
A Meditative Loop
Click on the thumbnail. Try to stay dry.
— PROJECT NAME
Weathering With You: A Meditative Loop
— Goal
Create a yule log stylized from the film "Weathering With You"
— Platform
HBO Max App
Who doesn’t love Yule Logs?!
I was lucky enough to be asked to create a unique, 30 minute yule log for the film “Weathering With You” (2019). Playing on the film’s themes of rain and fresh starts, we created a meditative experience that transitions from loop to loop with establishing shots. I like to call this “cinematic looping."